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The company data from your ideal customer profile will likely inform your buyer personas, but the personas themselves should be defined by demographics such as role, job title, function, seniority, and income. Buyer Persona Acquisition Strategy The most important thing is to understand each individual's pain points and challenges and how your product or service solves those challenges. At Smart bound, we sometimes use the terms ideal customer profile and buyer persona interchangeably, because we use the basics of ideal customer profiles to build our personas. Most of the time, a buyer persona is just one piece of the puzzle, so you have to understand who all those pieces of the puzzle are and how to reach them individually in order to sell to the company as a whole.
Lastly, a target market is also similar to an ideal customer profile, but a target photo retouching market is more commonly used in a B C consumer environment. Rather than describing a company, a target market defines a core group of consumers who would benefit from the product or service. Why are ideal customer profiles so valuable? You may have the ability to sell to a wide range of companies and appeal to a wide range of people within those companies, but you need to know where you win. If you sold to every company interested in your product or service, you would probably have a high percentage of dissatisfied customers, as well as dissatisfied employees.
For example, when we at Smart bound first defined ideal customer profiles, we included a profile we called Startup Seed. This type of client was and is very interested in working with us, but their lack of budget made it difficult to sell to them. With a high acquisition cost, we hoped to recover it by renewing with them for a long period of time, but the average agreement was small, short and provided little value to our company.
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