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If we take the example of Facebook Messenger, until recently the mere idea of a chat conversation between a company and a user would have seemed out of place because we perceived the social network itself as a private context for connecting with relatives and friends. Download our eBook for FREE "The basic rules of social strategy for B B companies" social-media-marketing-messenger Today, however, social networks are a channel like any other available to customers to interact with companies who have the possibility of sending private messages also in response to comments on public pages.
The feedback is immediate and takes place on a platform with which more and more people feel wedding photo editing service comfortable, without having to wait their turn to speak to customer service on the phone. Download the ebook Social Selling Che cos’è esattamente il social selling? È un metodo che include tutte le attività legate alla vendita che hanno luogo sulle reti sociali. Marketing and sales strategies are constantly evolving. Twenty years ago, social media wasn't even an idea yet and cold sales calls were rampant.

Direct contact between customers and suppliers was essential for the dissemination of news regarding new products, services or functions, while now buyers are autonomous for almost the entire process and avoid being disturbed by unwanted phone calls or emails. To be competitive, therefore, both marketing and sales must adapt to trends and social networks are one of the channels to be taken into very high consideration. Social monitoring Corporate social media monitoring must become part of salespeople's daily routine.
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