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And after ? All that remains is to convert them into leads! Your white paper is finalized, ready to be massively downloaded (by your target customers) from your website. The prospect is redirected to the landing page of your site: a new visitor under your belt! Convinced of the interest of your content, the visitor fills out the form to download the white paper : it becomes a valuable point of contact… Of course, you send him the white paper.
Then you apply the following marketing Phone Number Data automation scenario . Your objective : to make the prospect mature, quickly and efficiently. inbound marketing software publishers white paper download free The stages of the scenario following a request for a white paper 1st step : complete the white paper with a customer case study If the white paper sets out the theory, the customer case puts it into practice . A concrete example which helps to project oneself and which increases confidence in the product, to lead the prospect to make a decision in favor of your software.
A few hours before downloading the white paper, send an email with a customer case proposal. Several possible outcomes at this stage, each determining steps to follow: The prospect downloads the customer case study : suggest a meeting with a sales representative. The prospect does not download the customer case : send it back to him within a short time (around 3 days), as long as it is “hot”. The final step in this marketing automation scenario is scheduling an appointment with a salesperson.
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