|
|
When taking over a website, it is crucial to take various SEO aspects into account to maintain and improve its visibility in search engines. A careful approach can make the transition smoother and help you build a strong online presence. In this article, I discuss the most important SEO considerations when acquiring a website and how to conduct due diligence for SEO. Table of contents In short: what am I looking for? In short, what I am looking for in a website that is offering to be taken over: A history of quality (not built yesterday). Quality backlink profile (including links that are not purchased). Good content (difficult to imitate).
A strong technique (difficult to easily recreate). (in my opinion) in WhatsApp Number List raising the barrier to entry in a market. Tomorrow anyone can build a website in a new market, turn on Google Ads and Meta ads and blast sky-high CPAs. The most important SEO considerations when acquiring a website What increases the threshold to a market is websites with a lot of brand awareness and good SEO. These metrics ensure a blended CPA that is lower than with ads alone, allowing you to compete on price (or enjoy higher margins). Based on the systems I need for due diligence, I explain how I determine the value of a website (from an SEO perspective). Which systems do you need access to?
A thorough SEO due diligence investigation requires access to a range of tools and systems to gain a complete picture of a website's current SEO performance and potential. In short, I use Google Analytics for the complete overview of all channels without diving into too much detail. With the Google Search Console I dive into SEO and look at all the details (technique, content and results). Also in connection with contact with the selling party, I take into account what I really need and what is "nice to have". Here are some of the key systems and tools you should have access to: 1.
|
|
發表於 18:05:18