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subtopics: Styling tips Fashion industry personalities (Seasonal) trends Fashion classic Fashion as an investment Sustainability in the fast-moving fashion industry and much more We now have some important keywords that are most likely relevant keywords. Now you should collect important questions on the topic. The Hypersuggest.com tool helps you find relevant W-questions. Or you use Google Suggest. You can read exactly how to do this in my article on content marketing strategy . You collect the questions and keywords and check which search results Google gives you. You go through this step by step and take notes.
Collect important sources, expert opinions and studies - depending on how many relevant Special Data hits there are, it can be from the top 10 to the top 50 or more that you have to sift through. Now filter out the points that are most relevant to your users. As mentioned above, the best questions or topics are those that have not yet been covered. A good side effect: you get to know your competitors better and can compare what you can do better. If you have the opportunity, ask your customers or friends who fit into your target group. Choose a topic to start with. It is important that you first deal with a problem and answer it comprehensively.
Otherwise you may get lost in the depths of the topic. rebelle_journal_content-for-zg Let’s briefly look at the topic of “fashion as an investment” as an example. A pain point for the target group is definitely when it is worth spending a lot of money on second-hand fashion. Which fashion item is best for investment? If we assume the answer is bag, further questions immediately arise such as: Which bag is worth investing in? Does this also apply to second hand handbags? Can I sell the bag again for a profit? Does it depend on the color? When does a reduction in value occur? Etc The Rebelle Journal has recognized this and created an investment guide that answers all the important questions.
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