Relationship marketing: what it is and strategies

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There is a way to get your customers to your products and it is called relationship marketing . Its main strategy is to focus on the customer and its basic objectives are to attract potential customers and build loyalty among those who already are. As? With some strategies that are easier to implement than they seem and large doses of common sense.

What is the relational marketing?
Relationship marketing encompasses all strategies and actions whose objective is to establish lasting relationships with customers . It is based on the idea that a good relationship is vital in all areas, including business.

On the other hand, traditional marketing, closer to transactional marketing, focuses on the product: it describes it, talks about it and its advantages. That is, while traditional marketing focuses on sales, relationship marketing focuses on the customer.

Advantages of relationship marketing
The advantages of relationship marketing have to do Mexico Mobile Number List with the double objective it pursues: attracting new customers and retaining old ones . All this at a significantly lower cost than that associated with traditional marketing actions. Some concrete benefits of relationship marketing are:

Greater conversion : relationship marketing goes hand in hand with the customer from the first time they contact the company. From there the sales funnel is put into operation, which must be treated as the “customer journey”. This is how the customer is directed to the final purchase and subsequent loyalty through a process of active listening.
Increase in the customer life cycle : relationship marketing, by focusing on loyalty, ensures that the customer maintains a long-term relationship with the company, which in many cases results in the conversion of that customer into an ambassador of the company. brand.



Improving communication with the client : one of the main tools to achieve this is lead nurturing, closely related to email marketing. Listening, collecting data and offering the answers that the client needs improves communication with them and increases their spending.
Improvement of brand reputation : if good relationships between two people improve the reputation of both, the same thing happens between brand and client. When your clients are satisfied with the treatment they receive, they will speak well of you, which improves your reputation.
4 examples of relationship marketing strategies
Relationship marketing offers different types of strategies for different types of companies depending on the type of communication they want to establish with their customers. To get the most out of this way of understanding marketing, you must choose the one that best suits your needs .

Below we present just four of the many relationship marketing strategies that exist. Of course, they are not the only ones, but they are a good starting point to understand how much can be done from this perspective.

Brand presence on social networks with personalized customer service
Not long ago, the presence of brands on social networks was something that differentiated them from the rest. Today, that presence is basic and essential . When it comes to relationship marketing, the important thing is to design a social media strategy that takes advantage of what each of them can offer.