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The contents published on the web , if they are of quality, have the power to increase online reputation and give authority to the brand. Content Marketing, therefore, serves to provide useful information answer the reader's doubts provide a solution to his problems satisfy his desires To really understand what Content Marketing is, we must start from the assumption that the sales process no longer concerns only the moment of purchase . Before converting the user transforming him into a real customer, it is necessary to go through a series of activities that lead
to gaining the attention and trust of the potential customer. Albania WhatsApp Number How to do Content Marketing? A carpet merchant explains it to you. To get a precise idea on how to do Content Marketing, I take inspiration from the world of Disney fairy tales: the carpet seller in an Eastern market. When a customer arrives at the carpet shop, the salesman immediately makes himself available to him. He welcomes him with all the necessary honors, welcomes him with a warm greeting, makes him sit down, asks a few questions in a discreet way and then begins to talk about the art of carpets. Easy Web Marketing Nicola Onida SEO Copywriter By answering the customer's questions and doubts, the carpet seller demonstrates excellent
knowledge of the various fabrics , production techniques and origins of the raw material. Not only. From time to time, to entertain him, he also tells a few small anecdotes to enrich the perception that the customer is slowly cradling in his intimate imagination. The merchant's objective is only one: to become the customer's point of reference when it comes to carpets. To do this, it combines professionalism , utility and entertainment . It's all part of Content Marketing. If the customer is satisfied with the treatment, he is likely to return to purchase something else. Even just to ask for advice on the maintenance of the carpet purchased.
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