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Content Marketing Professionals, even through the different formats and means used to present content, propose social consumption. The message is short, share, tag, comment and tell everyone you liked it… In a word: what does the content offer? Writer or journalist: information. These professionals think: “I want to inform you. This way, you will have a critical basis to formulate your own opinion.” Content Marketing Professional: value. This professional aims to make the content consumer think: “if free information has this quality, imagine the quality of the paid product or service!” What is the expected lifespan of the content? From generated by a writer or journalist;
medium or long. For the Content Marketing Professional, short, or rather, Wuhan Mobile Number List comparatively shorter. You need to produce a lot and always produce. Consistency is a key requirement for producing content published online. So much so that the indexing of searches takes place based on the frequency of publications. Are there restrictions on subjects, footprints or opinions? the editorial line of the medium where they work. Content Marketing professionals may have
objectives or implicit definitions for each phase of the sales funnel as restrictions... This is a possibility, not an obligation, but the focus is an ally of Content Marketing work. We always seek to segment the audience in order to offer specific content for their stage in the sales funnel. The content will have objectives that will vary according to that moment: attraction, conversion, relationship, purchase or recommendation. Is optimization for search among the goals of content marketing professionals? Writers or journalists don't care about searches, so there is no optimization.
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