we are not always able to rationally

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There are those who argue that good direct response copy works because it manages to speak to the heart of the brain. But what does it really mean? Does our brain have a heart? In fact yes! By leveraging specific universally recognizable perceptual models , direct response language is perceived by the limbic and reptilian part of our brain (the innermost one). For this reason, direct response writing moves us to action more easily than any other communicative language. Direct response copywriting the three brains

Easy Web Marketing Nicola Onida The brains of Neuromarketing: 1000 Mobile Number List Cortex, Limbic Brain and Reptilian Brain As Neuromarketing teaches , in most cases we act in a totally emotional manner. We make decisions, especially the most impulsive ones, based on data and information stored in our innermost brain. When it comes to spending money, for example,  and immediately evaluate the real advantages and/or quality of a product. Even if we like to believe the opposite. Our most





important choices are made based on sensations and not on the rational processing of data. The direct response copywriting scheme Direct response copywriting is marketing in its “practical state”. No fluff , high-sounding words, inflated sentences to seem more interesting or important. This is YOUR problem → These are the consequences , the fears, the shortcomings that the problem causes → This is the ONLY solution → Buy now YES / NO This is just a persuasive “PAS” sequence ( Problem, Agitation, Solution ).