the period In summary more visits more turnover but an ROI always within the objective defined by thVideo acquisition campaigns for performance the Comptalia case December min reading Jeremiah Jeremiah The SEA JVWEB teams boost Comptalia acquisition campaigns In campaigns generated leads with a CPL down compared to the previous year Comptalia is the st online school for professionals and future professionals in AccountingFinance Management Human Resources and Legal Goals To promote its services and acquire new clients since Comptalia has used JVWEB consultants to manage its Google Ads
campaigns In order to diversify lead acquisition in parallel with Search and Display campaigns our consultants have developed a performancebased video acquisition strategy through YouTube Ads Why seek to diversify your networks For two reasons Secure the achievement of business objectives and not miss any opportunities The objective is simple limit the dependence of performance on a single type of campaign on the Google Rich People Phone Number List network The strategy In order to meet Comptalias volumetric objectives we have developed campaigns to cover a target with an interest in the training offered by the school To control
acquisition costs through this performancebased video acquisition strategy several tests were carried out in order to detect where the performance was carrying out a new test each time nonperforming targeting was cut Testing different targeting options Testing different bidding strategy options Testing the different video assets available Following AB testing the most profitable campaign options were determined To better target audiences who are interested in the brand we used targeting Audience Custom Intent This Google Ads targeting uses a combination of data from current search campaigns the website and YouTube campaigns to serve ads to Internet users looking to purchase a similar product or service So we created personalized audiences using Google Ads Machine Learning ROI In Market ROI in market audiences bring together Internet users
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