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As a review, if you are running any pop-up (email, newsletter, ebook, etc.) that takes up more than one-third of the screen and activates on the “first click from Google,” you are in violation. “But my interstitial only activates when you scroll down.” Still a violation! “But my interstitial only activates as an exit-only.” Still a violation! If you want to run a pop-up, focus on making sure that it activates “between pages” and, most importantly, not after the first click from Google. Finally, please stop showing the pop-up to the same person multiple times as they navigate the site.
You will not get that person to sign up the second or DB to Data time. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. 4. Helpful content doesn’t mean more content No matter how many times Google says it, most still don’t understand that word count is not a ranking factor. One of the bigger themes seen while reviewing sites during this recent update was the incredible amount of superfluous content that existed on affected pages. Example: Recipe site.
The author wrote an entire treatise on “Crème Brulee” and then wondered why they were beaten by multiple sites with less info. Being helpful means providing the information the user needs and, in many cases, only the information the user needs. “disputed history of crème brulee dating back to the 17th century” is not needed to fulfill the intent of this recipe for the average user. Example: Travel site The author wrote a detailed article on sights to see in Wellington, NZ. The article was well above the ranking average for word count and very detailed. The problem? The author had never personally visited the country or any sight listed therein.
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